If you have ever looked into telemarketing leads you know that there are a great deal of types to choose from. But when it comes down to it you will usually only need to stay within one or two categories to find what you need. While it is possible to expand into other genres in related to your field, you need to know what they are first. These are a few of the more popular lead lists available online.

Sweepstakes or lottery leads are the number one seller. They are used by plenty of outbound sales agents who have to call to tell people that they have won an offer, in exchange for a paid extension on that offer. For example, telemarketers who call and say that a trip has been won, and all airfare and hotel stays have been covered, but a subscription to a service has to be paid for.

Magazine leads are the next most popular lead type. Despite the growing gap in media, magazines are still in as much demand as before. Subscriptions continue even as news sources move forward and become dominated by the World Wide Web. Because of this, you can still generate a number of sales within this industry, granted you target people who most commonly subscribe to magazines.

Insurance leads are another great option. More than half of the country is uninsured, which covers your medical, or looking for better coverage. There is also the necessity of auto or home insurance, and business insurance, which expands your net nicely.